Magazine industry

The magazine industry is constantly developing and more ideas are being created. For example, recently tablet editions of magazines are being made so that people can buy and read magazines directly from their tablets without having to go down to the shops and buy one. The Guardian news paper said "Every magazine company's experience may be different – but you're lost if you are not on Apple's front page"- implying that this idea was not successful and beneficial for all magazine companies- but was for those more successful magazines. The global magazine publishing industry is expected to reach 106.9 dollars billion by 2018 and there is a high degree of competition in the industry due to buyers' power and threat of substitutes.